If the only people advising your product have never used it, you have a blind spot.
Work with usHealth tech, femtech, and AI startups obsess over medical credibility. So they recruit physicians, researchers, and clinical advisors.
All necessary.
And none of them are your customer.
Validate accuracy
Validate usability, relevance, and survival value
The "patient journey" is theoretical
Pain points are guessed, not lived
Value props sound impressive—but don't stick
Medical advisors keep you correct.
Patient advisors make you useful.
You're patient-adjacent.
This is the work I do with teams before they launch.
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